Adopt the Professional Liability Insurance ( Errors and Omissions Insurance and General Liability Insurance) safeguards below that are applicable to your operations:

• Formalized intellectual property clearance procedures
• The acquisition of all the necessary rights, licenses, releases and consents applicable to content or services created or provided by you or by third parties
• New hire and independent contractor agreements which include signed statements declaring that they will not disseminate or use a previous employer's or client's trade secrets or other intellectual property
• The contractual acquisition of all rights (including electronic rights) to work done for you by third parties including intellectual property rights, hold harmless and indemnification clauses which inure your benefit pertaining to that work
• Permission of sites you hyperlink to or frame
• Sites you link to or frame
• All content and services prior to release or dissemination regardless of medium, including updates or changes to functionality of your website
• Referral and Affiliate Program agreements
• Content and services with respect to intellectual property laws in foreign jurisdictions in which you are providing services
• Licensing/Cross-Licensing Agreements
• Legal review of all
• And permission to use and legal review of the trademark/servicemark of others

General Liability Insurance Disclaimers

• On link to or frame
• On your website pertaining to any content made available or disseminated

Trademark/servicemark searches for:

• Your domain name
• Product/service designs, names and/or logos
• Other content
• Professional search firms
• Legal counsel
• Computerized database search

Professional Liability Insurance And General Liability Insurance Don’ts

Advertise your services as superior to or use comparisons to the services of others without legal review performed prior to dissemination.

Never advertise that your product is similar to or a clone of services of others without a legal review performed prior to dissemination.

Implement a formal policy on action steps necessary to address complaints of inaccurate, defamatory, infringing or troublesome content on your website(s) or other content you responsibility for or have designed

© 2006 Sadler & Company, Inc.